Economic impacts

The increasing and important impact sport has in economic terms requires a more multi-disciplinary approach. The economic sector of sport has transformed itself in the last decade from a traditional Spectators-Subsidies-Sponsors-Local (SSSL)-model to a more global Media-Corporations-Merchandising-Markets or MCCM-model. The new sport model has executed forms of vertical integration in the industry and has created synergisms as an outcome of the relations between business and sport. Some of the economic developments are - Broadcasting rights, merchandising, sponsoring, organizing of mega sporting events, multiplication effect of organizing a sport event, the mobile leisure society, sport tourism, sport and the impact on health, the public-private cooperation in building of sporting infrastructures, the betting industry, raising market share of sporting goods, shoes and clothing.
The British Tourism Authority claims that 20% of the tourist trips are for the prime purpose of sport participation, and 50% of the tourist trips include among other purposes sport participation. The data was also validated by 1998 Canadian Travel Survey which set an evaluation of 37% of the domestic trips for sport oriented activities.